App Store

The App Store lets you easily deliver apps to hundreds of millions of people around the world on their iPhone, iPad, Mac, Apple TV, Apple Watch, and Apple Vision Pro. With over $320 billion paid to developers and a rapid adoption rate of new software by Apple customers, it’s an incredible time to distribute on Apple platforms.

In-App Purchase

The App Store provides a powerful commerce system that makes it simple to offer your content and services across Apple platforms to people around the world. Facilitating billions of transactions annually, it handles end-to-end payment processing — so you can focus on creating great apps and games that people will love.

visionOS

Apple Vision Pro has a brand-new App Store, where people can discover and download all the incredible apps for visionOS. Whether you’ve created a new visionOS app or are making your existing iPad or iPhone app available on Apple Vision Pro, learn how to prepare your app for the App Store.

macOS

Learn how the Mac App Store beautifully showcases your apps and makes them even easier to find, and how Developer ID and notarization make it safer for users to install apps that you distribute yourself.

iPhone and iPad apps on the Mac App Store

iPhone and iPad apps are available without modification on Apple silicon Macs, opening new possibilities for users and developers alike.

Safari extensions

Enhance and customize the web browsing experience on iPhone, iPad, Mac, and Apple Vision Pro with Safari extensions. Using powerful native APIs and frameworks, as well as familiar web technologies such as HTML, CSS, and JavaScript, you can easily create Safari extensions in Xcode and distribute them on the App Store or get them notarized for distribution outside the Mac App Store.

Alternative app distribution

In certain regions, developers can use alternative distribution options, such as distributing apps outside the App Store, providing alternative payment options on the App Store, or operating alternative app marketplaces.

Learn about the options available in Japan and the European Union.

Submitting your apps

Learn how to prepare your apps, games, and in-app purchases to App Review.

Promoting your apps

Get marketing assets to help promote your apps, and learn about getting featured on the App Store.

Badges and marketing resources

Let customers know that your product uses or is designed for Apple technologies.

Apple Developer Program One membership. All platforms.

Join the Apple Developer Program to reach customers around the world on the App Store for iPhone, iPad, Mac, Apple TV, Apple Watch, Apple Vision Pro, and iMessage. You’ll also get access to advanced app capabilities, extensive beta testing tools, and app analytics.